Privacy Policy
Effective Date: September 22, 2025
Last Updated: October 20, 2025
1. Introduction
Welcome to EcoPaw Pups (“EcoPaw Pups,” “we,” “us,” or “our”). We care about your
privacy and are committed to protecting your personal information. This Privacy Policy
explains how we collect, use, and share information when you visit our website
www.ecopawpups.com, make a purchase, or interact with us online. EcoPaw Pups
operates from California and complies with the California Consumer Privacy Act (CCPA)
and the California Privacy Rights Act (CPRA). By using our website, you agree to the
practices described below.
2. Information We Collect
A. Personal Information You Provide to Us
When you make a purchase or interact with EcoPaw Pups, we may collect:
- Name and contact details (email address, phone number, shipping/billing address)
- Payment information (processed securely through our payment processor)
- Account login details (if you create an account)
- Order history and purchase preferences
- Feedback, product reviews, or messages you send us
- Newsletter subscription details (if you opt in)
B. Information Collected Automatically
When you browse our site, we automatically collect:
- IP address and general location data
- Browser type, device ID, and operating system
- Pages viewed, time spent, and referring URLs
- Cookie and tracking data used for analytics and marketing
3. How We Use Information
We use the information we collect to:
- Process and fulfill your orders
- Send order confirmations, shipping updates, and receipts
- Communicate about products, promotions, and updates (if you subscribe)
- Improve website performance and user experience
- Respond to inquiries and provide customer service
- Maintain security and prevent fraud
- Comply with legal requirements
We use the order information that we collect generally to fulfill any orders placed
through the Site (including processing your payment information, arranging for shipping,
and providing you with invoices and/or order confirmations). Additionally, we use this
order information to: Communicate with you; Screen our orders for potential risk or fraud; and, When in line with the preferences you have shared with us, provide you with
information or advertising relating to our products or services.
We also use the device information that we collect to help us screen for potential risk
and fraud (in particular, your IP address), and more generally to improve and optimize
our Site (for example, by generating analytics about how our customers browse and
interact with the Site, and to assess the success of our marketing and advertising
campaigns).
4. How We Share Information
We share your information with third parties to help us use the information, as described
above.
For example, we use Shopify to power our online store--you can read more about how
Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site--
you can read more about how Google uses your personal information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google
Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and
regulations, to respond to a subpoena, search warrant or other lawful request for
information we receive, or to otherwise protect our rights.
5. Your Privacy Rights (California Residents)
Under the CCPA/CPRA, you have the following rights:
1. Right to Know — You may request that we disclose what personal information we
collect and how we use it.
2. Right to Delete — You may request that we delete personal information we have
collected about you, subject to certain exceptions.
3. Right to Correct — You may request correction of inaccurate personal information.
4. Right to Opt Out of Sharing — You may request that we do not share your personal
information for cross-context behavioral advertising.
5. Right to Non-Discrimination — You will not be treated differently for exercising your
privacy rights.
To exercise any of these rights, please contact us by:
Email: friends@ecopawpups.com
Mail:
EcoPaw Pups
26787 AGOURA RD. STE E8 PMB 1062
CALABASAS, CALIFORNIA, USA 91302
We will verify your request and respond within 45 days as required by law.
6. Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined
in this policy (such as order fulfillment and legal recordkeeping) unless a longer period is
required by law.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Analyze traffic and site performance
- Remember your preferences and shopping cart items
- Deliver personalized ads and content
“Cookies” are data files that are placed on your device or computer and often include an
anonymous unique identifier. For more information about cookies, and how to disable
cookies, visit http://www.allaboutcookies.org. You can manage cookies through your
browser settings.
As described above, we use your personal information to provide you with targeted
advertisements or marketing communications we believe may be of interest to you. For
more information about how targeted advertising works, you can visit the Network
Advertising Initiative’s (“NAI”) educational page at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising
Alliance’s opt-out portal at: http://optout.aboutads.info/.
8. Data Security
We implement reasonable technical and organizational measures to protect your
information from unauthorized access, disclosure, or destruction. However, no system is
completely secure.
9. Children’s Privacy
EcoPaw Pups does not knowingly collect personal information from children. If you
believe we have received information from a child, please contact us to remove it.
10. Links to Other Websites
Our website may contain links to third-party websites (such as payment processors or
social media platforms). We are not responsible for the privacy practices of those sites.
11. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices
or legal requirements. The “Last Updated” date at the top indicates the most recent
revision. Significant changes will be posted on our website.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please
contact us:
Email: privacy@ecopawpups.com
Mail:
EcoPaw Pups
26787 AGOURA RD. STE E8 PMB 1062
CALABASAS, CALIFORNIA, USA 91302
